HI, I’M GITANJALI

A PRODUCT DESIGNER/SENIOR UXER

I'm a “double threat”, bringing UXR expertise to my UXD work. Previously at Meta Reality Labs and iRobot as a Lead UX Design Researcher, I now solely focus on product design for cutting-edge consumer tech that drives business outcomes.

Based in the SF Bay Area.

Featured Work

CarQuest: A conversational AI web app that guides non-expert users to find, compare, and buy cars suited to their lifestyle

BORP (Bay Area Outreach Program): Creating a responsive mobile-first design solution for an adaptive sports organization

Meta Reality Labs: Creating design requirements for the Metaverse: AR, VR, and smart devices

iRobot: Driving design decisions for a home robot app redesign

Nomio: Crafting a personalized trip planner app leveraging AI

Proud To Have Worked With

Turning Ideas Into UX Gold

Data-Driven Design

I believe that great design starts with deep understanding. My approach is rooted in rigorous research to uncover user needs, pain points, and desires. By leveraging qualitative and quantitative insights, I craft solutions that are not only innovative but also truly user-centered.

Collaborative Innovation

Design is a team sport. I thrive in cross-functional environments where diverse perspectives come together to create something extraordinary. Whether it's working closely with engineers, product managers, or other designers, I ensure that every voice is heard and every idea is explored.

  • 7 Years of UX Experience

    Designing and Researching since 2017

  • 2 Masters degrees

    Expertise in UX and the Science of Learning

  • 27 Countries Explored

    Bringing a global perspective to user experience design

What Clients Are Saying

  • “The final product is a website that is not only visually appealing and inviting but also practical and easy to implement, making a significant impact on our organization's digital presence. Gitanjali closely adhered to my specifications while also bringing fresh, innovative ideas to the table."

    Emily Seelenfreud
    Executive Director @ BORP (Bay Area Outreach Program)

  • “During her time as a Sr. Design Researcher at iRobot, Gitanjali drove a major revenue/customer-facing feature from ideation to execution. This feature is one of the most loved features in our mobile app."

    Mary K. Ward
    Product Manager @ CapitalOne, formerly iRobot

  • “Gitanjali's curiosity and autonomy to learn new things and take it upon herself to design and execute a UXR study makes her a valuable asset for any organization, especially when operating in an ambiguous environment. After collecting all the necessary raw data, Gitanjali was extremely effective in extracting the key takeaways and painting a story with the data through great visuals as well as recommendations."

    Teja Chiluvuri
    Tech Lead/Electrical Engineer @ Meta

  • "She is a valuable asset to any team, bringing expertise and dedication that drives impact. Her research leads to helpful signal to influence hardware decision-making."

    Angelique Waller
    Product Manager @ Meta

  • “I am thoroughly impressed by Gitanjali’s dedication and would eagerly collaborate with her again. Gitanjali’s ability to engage with cross-functional teams and SMEs was key to launching our study effectively."

    Ved Nikolic
    Product Manager @ Meta

  • "Gitanjali spearheaded processes around how we evaluate and integrate new technology into product development. Her strategic influence and UX Research mastery have been pivotal in driving consistency and rigor in product development at Meta Reality Labs."

    Erick Lo
    UX Researcher @ Meta Reality Labs

  • “Gitanjali was super hard-working; I never had to worry about her not doing what she said she was going to do, or knowing what to do. She was a great teammate—super kind, helpful, and always made sure the details were correct."

    Brian McDonald
    Sr. UX Designer @ MBTA, formerly the UXC consultancy